Digital success
We're putting down roots for New Brunswick’s digital future
Our story
Located in the heart of Fredericton, NB — but with experience helping customers across the country and worldwide — we’re more than a digital marketing agency. We’re your Essential™ partner.
Strategic focus
Our approach involves understanding New Brunswick organizations’ objectives and integrating proven web design and digital marketing systems that generate sustainable, measurable results.
Our proven process
Our digital marketing framework ensures sustainable growth in New Brunswick and beyond
Our five-step TideTurner™ process uses insights to create simple, effective strategies that drive consistent growth, meet organizational goals, and foster long-term success for your New Brunswick organization.
NB organizations served
Customer retention
Customer satisfaction
NB projects completed
Who we are
Our team
Our nearly 15 committed team members are ready guide your unique organization to digital marketing success.
Proven TideTurner™ process
Transform insights into actionable strategies and sustainable outcomes
We’ve developed a comprehensive digital marketing framework that comprises five stages, each one critical to the overall success of an online marketing strategy.
This stage focuses on understanding the core components of your online presence. It involves an in-depth analysis of your organization, identifying what sets you apart, understanding your clients’ needs and preferences, and assessing the landscape within your sector. Strategies and tactics are then developed to align your digital presence with these insights. The culmination of this phase is a solution presented in a proposal, laying the groundwork for website design and development.
In this phase, we emphasize creating a functional, reliable, and usable website. Key attributes include ensuring the site is live, hosted efficiently with good load times, and free from spam and errors, providing a seamless user experience. The site should also feature good design principles, a robust content management system, analytics to track user behaviour, and responsiveness across multiple devices. Moreover, the website must be comprehensible to your audience, with content and design tailored to your client avatar, incorporating effective onsite SEO, an effective conversion strategy, list building, and nurturing pathways.
With an effective website in place, the focus shifts to attracting visitors through various digital marketing channels. This involves deploying lead magnets to attract interest, using content marketing to provide value, driving paid traffic for immediate reach, enhancing offsite SEO for broader visibility, leveraging organic social media to build community, and employing lead-generation strategies to grow your base.
Once traffic is directed to the site, the next objective is to optimize the user experience to increase conversion rates. This entails refining the user journey, streamlining funnel design, considering offline factors that may influence online behaviour, and rigorously measuring ROI to understand what works and what doesn’t. Continuous process improvement through iterative testing is key to ensuring efficiency and effectiveness.
The final phase is about leveraging the success of your digital marketing efforts to achieve broader organizational objectives. This involves gaining a clearer vision of your organizational objectives, setting you up for financial success, giving you more say over your company’s direction, and ultimately achieving an enhanced quality of life for you and your team. You’ll move beyond optimizing a marketing funnel and set up your entire organizational ecosystem for sustained growth and fulfillment.
Tusted by New Brunswick organizations
